We exist to make African farms more productive — and more profitable.
Jobindo AgriWealth Africa Group Ltd (JAAG) supplies quality farm inputs, practical equipment and agricultural services to smallholders, commercial farmers, cooperatives and agro-dealers in Kenya and across East Africa.
Our story
Built on a simple idea: good inputs need good advice
Too many farmers buy the wrong seed for their altitude, spray the wrong product for the pest they have, or feed livestock in ways that cost more than they earn. The inputs themselves are rarely the problem — it is the gap between the shop counter and the field.
JAAG was founded to close that gap. We combine a well-stocked, carefully sourced catalogue of feeds, seeds, crop protection, veterinary products and equipment with a field team of agronomists and livestock specialists who visit farms, run trainings and follow up through the season.
Today we serve farmers across Nairobi, Kiambu, Nakuru, Uasin Gishu, Trans Nzoia, Meru and beyond, and work with partners in Uganda, Tanzania, Rwanda to reach farmers across the region.
Mission
To equip farmers with quality inputs, practical knowledge and dependable services that raise yields and incomes.
Vision
Stronger, more resilient farms across Africa — feeding families and building rural wealth.
What we stand for
Our values
- 01
Farmer first
We recommend what the farm needs — even when that means selling less.
- 02
Quality you can trace
Certified seed, registered products and consistent feeds from reputable manufacturers.
- 03
Practical knowledge
Advice that works in real fields and sheds, explained in plain language.
- 04
Responsible supply
Safe handling of regulated inputs, cold-chain for vaccines, and honest labelling.
- 05
Long-term partnership
We measure success in seasons and repeat harvests, not single sales.
How JAAG supports your farm
From the first question to the next harvest
Inputs work best with the right advice behind them. Every order can come with a conversation.
- 01
Consult
Tell us about your farm — by phone, WhatsApp, in store or with an on-farm visit. We ask about your crop or herd, your land and your goals.
- 02
Recommend
Our agronomists and livestock specialists recommend the right variety, feed, product or service — and the rate, timing and budget.
- 03
Supply / Deliver
Collect from our store or get certified, well-stored inputs delivered to your farm, cooperative or nearest collection point.
- 04
Support
Follow-up through the season: pest checks, feeding adjustments, training and help reading results so next season is better.
Leadership
The team behind JAAG
Agronomists, animal health specialists, logistics professionals and field officers — many of whom grew up on farms themselves.
Managing Director
Leads JAAG's strategy, partnerships and growth across Kenya and the region.
Head of Agronomy
Oversees crop advisory, spraying services, demonstration plots and field trials.
Livestock & Animal Health Lead
Guides poultry, dairy and fish nutrition and works with veterinary partners.
Operations & Distribution Manager
Runs warehousing, cold-chain and last-mile delivery to farmers and dealers.
Partner with JAAG — as a farmer, dealer, manufacturer or programme.
Get in touchNeed a price for bulk inputs or advice before you buy?
Send us your list or describe the problem you're seeing. Our team replies during business hours — usually within the hour on WhatsApp.